Innovate Blog
Taste Driving Food To Go With New Huhtamaki Range

Wednesday March 6, 2019

Convenience continues to be a key driver for the food to go (FTG) market in 2019, with demand pushing this sector over the £21bn mark, according to the latest Mintel research, and growth predicted to yet again outperform the wider eating out market. It’s a dynamic and ever evolving market with FTG requirements now spreading across the day from breakfast, lunch, snacks and into dinner.

Our partner supplier of food packaging and disposables Huhtamaki has expanded its bestselling Taste Range, specifically designed to meet the changing needs of this market. Taste is already a favourite of FTG operators as some of the products in the range allow you to cook or reheat food then serve to customers, all whilst using the same packaging. Now, Huhtamaki have introduced a Gastro Burger box and a Hot Box.

The new Taste products offer key features to enable an operator to maximise their speed of service and deliver a perfect FTG experience for customers. The ingenious design of the Taste range means that they have excellent heat retention properties, to keep food hotter for longer.  They are also suitable for use in an oven and/or microwave, so food can be cooked or reheated in the packs and served straight to customers who can then eat from the cleverly designed packs. As microwaves and ovens can vary in temperature, we recommend running a few tests with your food and food packaging in your own oven and/or microwave before serving to customers. The Taste range also has  benefits such as a greaseproof lining and being easy for customers to hold and eat from, this enables operators to deliver a premium quality product to customers in perfect, ready to eat condition.

“In this competitive market, it’s crucial for an operator to provide an excellent on the go experience.” States Becci Eplett, Marketing Manager at Huhtamaki UK, “They must ensure that their food reaches the customer in perfect condition, and excellent quality packaging is a necessity, it has to protect what’s inside and allow the contents to be thoroughly enjoyed, so the customer has a brilliant brand encounter.  The FTG market is extremely competitive so it’s crucial to offer customers innovation that will keep them returning to your business.  We have an in-depth knowledge of the FTG sector and we have designed these new products to cater specifically to the trends that we are observing in FTG.  Their ovenable/microwavable qualities are beyond anything else in the marketplace at the moment and we make the Taste Range in our UK factory, so operators can be assured of our commitment to UK manufacturing.  The range is made from sustainably sourced paper and can be recycled where facilities exist.”

Gastro Burger Box

With gourmet and plant-based burgers increasing in popularity, this tailor made one-piece fluted burger box with a fitted lid and greaseproof lining is suitable for over the counter, takeaway and delivery use.  It has excellent heat insulation to keep its contents hotter for longer and it can be put into an oven up to 220c for 30 minutes or microwaved so that food can be served from the box then reheated in it if the customer needs to.

Hot Box

An insulated hot box and lid with greaseproof lining suitable for pre-prepared or over the counter food. The hot box base is ovenable up to 220c for 30 minutes as well as microwavable, to enable food to be cooked or reheated in the box and then served.  The hot box also has a window for customers to view their food before they purchase.

For more information on the new products in the Taste range from our supplier Huhtamaki, contact Bunzl Catering Supplies today.