Preference for brown baking parchment
Our partner supplier Wrapfilm has completed market research which shows customers have a preference for brown baking parchment instead of bleached white. So we’re changing our baking parchment rolls from white to brown at no extra cost!
The positives of moving to a brown unbleached baking parchment are:
- Brown paper evokes perceptions of tradition and home-made products
- Matches current trend in brown muffin cases and paper in coffee shops
- Responds to customer interest in untreated, natural products
Our supplier says that the brown parchment rolls are better for the environment because:
- No bleach is used
- Uses less energy to manufacture
- Produced only from natural raw materials
- Made from FSC certified paper from sustained forests
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