Innovate Blog
In-vogue beverages 2018: Bubble tea is increasing in populari-tea

Friday December 21, 2018

In their latest beverages reports both Google and Mintel have said that they predict drinks such as bubble tea, aloe vera juice and drinks containing chia seeds will become extremely popular in 2019. They say that the reason they believe these drinks will become popular is because consumers are looking for drinks that offer different textures. Out of the three drinks they say bubble tea is set to be the most popular.

Bubble tea is a flavoured beverage containing iced tea as the basic component, along with chewy tapioca pearls. The drink originated in Taiwan and is known by various names such as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply bubble tea.

According to a new report published by Allied Market Research, titled, Bubble Tea Market by Base Ingredient, Flavour, and Component: Global Opportunity Analysis and Industry Forecast, 2018-2023, the global bubble tea market was valued at $1,957 million in 2017, and is projected to reach $3,214 million by 2023, growing at a compound annual growth rate of 7.40 per cent from 2018 to 2023.

In addition to the beverage offering a unique texture, bubble tea is popular because consumers can choose from a wide variety of flavours and can create their own combinations. For example, they can have a mango iced tea with strawberry tapioca pearls or a milk black tea with chocolate tapioca pearls.

Bubble tea has also gained popularity in the non-alcoholic drinks sector, as it offers consumers something more exciting than a regular cup of fizzy drink or flavoured water. A recent survey conducted by The Guardian revealed that 39 per cent of adults are choosing to completely avoid alcohol, whilst a further 23 per cent said that they were looking to reduce their alcohol intake. Furthermore, the availability of bubble tea at lower prices as compared to other similar beverages and health benefits of the various healthy ingredients in tea such as green and black tea base and tapioca is driving the demand for bubble tea globally.

In London you can try bubble tea at tea bar Bubbleology, based in Soho. Here they serve a wide variety of different flavours and combinations, however they are most famous for their salted cream cheese bubble teas, which are available in 3 different flavours (matcha, Nutella and strawberry). At Bubbleology they serve their drinks in plastic tumblers for their customers to enjoy on the go.

If you are considering serving bubble tea for consumers on-the-go or who want to enjoy their beverage outdoors, Bunzl Catering Supplies has a wide range of tumbler options to suit your needs. Our range of recyclable and compostable tumblers, which come in a wide variety of sizes, can help operators to create the perfect-serve for bubble tea and other iced tea drinks.

To find out more about our range of tumblers, view our disposables e-brochure or contact Bunzl Catering Supplies today.

Images sourced from:

https://www.epicurious.com/recipes/food/views/classic-bubble-tea-recipe

https://www.bobastore.com/1_BAG_PREMIUM_BOBA_LOCA_TAPIOCA_PEARLS_6_6_lbs_p/tapbbakj.htm

https://www.bighospitality.co.uk/Article/2012/06/13/Bubble-Tea-specialist-to-expand-to-Notting-Hill

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