Innovate Blog
Huhtamaki Sorello cups capture Café Life

Tuesday May 17, 2016

Whether it’s a macchiato or a mocha, a cappuccino or a café au lait; the skills of expertly trained barista have certainly encouraged us to become a nation of coffee lovers.  The trend for speciality coffees is growing* and almost 80% of the UK population purchase a hot drink to go**.  So be sure that your beverage service is able to provide a premium quality takeaway drinks experience and use the new ‘Sorello’ smooth double wall paper cups from Huhtamaki – the latest addition to Huhtamaki’s insulated paper cups range, made here in the UK.

The new Sorello cups offer operators a quality smooth surface coupled with outstanding insulation – essential for serving premium hot beverages bought to drink on the move!  A uniform air gap provides consistent insulation over the entire surface of the cup.  9oz, 12oz and 16oz sizes are available.

Huhtamaki Sorello Cafe Life Designs

The ‘Café Life’ stock design has been created to help convey the superior print quality offered by the cups’ smooth exterior, and gives the cups a sophisticated appearance.  Each of the black and white photographs used to create the print depict an image of high street drinking and captures the café culture trend, giving the cups a classic feel.  To evoke feelings of quality and warmth, the design includes a black band that runs around the middle of the cup featuring the words ‘fresh, hot and delicious’

The cups’ smooth exterior lends itself perfectly to more detailed custom printing, as the Café Life design shows. So for operators who want to customise their order with branding and/or a promotional message, the new Sorello cups can be customised with up to 8 colour-printing.  A variety of colours, messages and promotional details can be used to create customised designs, which can be offered as a mixed sleeve of different cups.

Like all Huhtamaki UK paper cups, the new Sorello cups are made with 100% PEFC certified paperboard and are fully compliant with the EU Timber Regulation No. 995/2010.  They are also recyclable, and can be collected and recycled via the Simply Cups scheme – of which Huhtamaki is a member company.

For customers buying hot beverages to take away, sip thru lids are also available.  These too are made here in the UK and are available in a choice of black or white, to complement the Café Life design.


*Allegra World Coffee Portal – UK Retail Coffee Shop Market – Strategic Analysis, December 2015©.
**According to independent consumer research commissioned by Huhtamaki into consumer attitudes towards takeaway hot drinks and the use of disposable cups within beverage services found on the UK high street.