Innovate Blog
Hottest free-from dishes 2019 – Cauliflower, the versatile veg making pizza healthy

Wednesday March 13, 2019

As more people around the world are adopting gluten-free, low-carb and plant-based diets, a growing number of food companies are capitalizing on the trend by using vegetables as a replacement for flour, rice and other simple carbs. One particular vegetable that is being used often is cauliflower.

Food industry experts say that cauliflower is growing in popularity because it appeals to a broad spectrum of consumers following a variety of diets, from plant-based to Paleo. Cauliflower is popular because it can be used to substitute other ingredients in a wide selection of foods, including, muffins, brownies, pasta dishes, rice dishes and most popularly pizza bases.

Cauliflower is said to have many health benefits, including:

  • High vitamins K and C which keep your bones healthy
  • Helps to detox your liver
  • Reduces high blood pressure
  • Strengthens your immune system
  • High in fibre and antioxidants

Invented by entrepreneur Gail Becker, who wanted to make a gluten-free and low-carb pizza for her children, cauliflower crust pizza has become so popular that one is sold every three seconds in the USA. In a recent interview with Forbes magazine Gail said that the reason cauliflower crust pizza has become so popular is because “It’s a great tasting pizza that’s better for you, lower in carbs and also happens to be gluten free.”

Due its success in the USA, cauliflower crust pizza can also now be seen on the aisles of UK supermarkets, including Co-op, ASDA and Sainsburys. Since launching in stores cauliflower crust pizzas have been so successful that they are set to launch in further supermarkets including Tesco and Waitrose by the end of 2019.

If you are interested in making a cauliflower crust pizza, blog website ‘ifoodreal’ recommend the following recipe:

  • Place cauliflower florets in a food processor and process until “rice” texture. Some coarse chunks are fine.
  • Bake the cauliflower in the oven for 15 minutes.
  • Squeeze the water out of the cauliflower using a cheesecloth.
  • Transfer squeezed cauliflower to a bowl. Add egg, oregano or basil, cheese, salt and pepper, and mix well.
  • Using your hands, flatten pizza dough on prepared baking sheet lined with parchment paper and sprayed with cooking spray.
  • Bake for 20 minutes.
  • Flip and bake for a few more minutes until crispy.
  • Add pizza sauce, toppings and bake again until cheese is melted.

Cauliflower crust pizza is set to be a hit in the food to go sector. Pizza restaurants, such as Papa Johns and Pizza Express, are said to be looking into the cauliflower crust pizza to offer their customers a healthier alternative to their regular dough pizzas. According to a poll conducted by Payment Sense, pizza is the third most popular takeaway option in the UK, so offering customers the option to have their favourite treat as a gluten-free and healthier option is sure to be a success.

As with all takeaway pizzas, it is extremely important that you have the right food packaging for the job. If serving cauliflower crust pizza by the slice for customers to enjoy on the go or in a street food environment, we recommend serving it in the Festival pizza slice tray (179 x 170 x 20mm) from our supplier Coveris. An off-the-shelf solution, Festival pizza slice trays boast vibrant branding that reflects today’s street food trends.

For customers who are ordering a whole cauliflower crust pizza to enjoy from the comfort of their own home, we recommend a corrugated pizza box. Available in four sizes (7”, 10”, 12” and 18”), the corrugated pizza boxes are designed to keep pizzas fresh, are extremely durable and can be flat packed, making them easy to stack.

For more information on our range of food packaging that are suitable for serving cauliflower crust pizza, or any other cauliflower-based treat on the go, contact Bunzl Catering Supplies today.

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