Innovate Blog
Label 2 Go Free From Design Labels
Gluten Free, Dairy Free and Vegetarian ‘Free From’ Labels

Tuesday November 24, 2015

Our exclusive brand Label 2 Go has just launched a fantastic new range of food packaging labels to cater for the expanding free-from sector. The labels currently come in three designs covering the most common free-from food options provided in restaurants, cafes and shops. Designs include Gluten Free, Dairy Free and Vegetarian and are colour-coded to help customers easily identify suitable products.

The Free From design labels have been created for catering and hospitality operators who are responding to an increasing number of customers looking to exclude certain ingredients from their diet. It is estimated that around 40% of the UK population are seeking a healthier lifestyle by restricting their diets, often by avoiding gluten, dairy or meat. This percentage also includes those with intolerances. In September 2014, YouGov reported that around 8% of the UK population have a dairy intolerance and 7% have an issue with gluten or wheat. Added to this, 1 in 8 people class themselves as Vegetarian and avoid all meat products.

It is becoming increasingly important for caterers to offer alternative options to cover the free-from sector. Coeliac UK estimates that caterers miss out on approximately £100 million worth of business from gluten-free diners and their friends by not offering enough choice within their menus.

The Food Allergy Training Consultancy (FATC) ran a survey last December and quoted that “Currently food businesses are not paying attention to detail when managing the food allergy customer.”

To ensure that your free-from options are clearly marked and easy for your customers to identify, our Label 2 Go Free From design labels are a simple and innovative solution within the marketplace.

See more on our Free From design labels in our new Food Packaging e-brochure – page 13 

Vegetarian Free From Label