Innovate Blog
Food On-The-Go Trend 2017 – Ice cream is on a roll…

Tuesday August 1, 2017

There are many great ways to serve ice cream – curled on top of a wafer cone with a chocolate flake on top, scooped into an ice-cream sundae dish with fruit and cream, or even blended into a milkshake to be slurped through a straw. In 2017 these traditional ice-cream servings have been joined by a new creamy delight – rolled ice cream.

Rolled ice cream is made by curling thin strips of ice cream into a tight roll, once rolled the ice-cream is served in a disposable cup, bowl or container. It can be served on its own, or topped with extras, like marshmallows, nuts, sweets, coconut or sauce.

In a new series of blogs for 2017 we’re bringing food operators the latest trends for the on-the-go food market. From Acai bowls and Poke, to Bao burgers and rolled ice-cream – we’ll be taking a close look at the must-have dishes essential for any 2017 take-out menu; and we’ll be exploring why these dishes have risen to popularity so quickly.

Originally crafted in 2009 on the streets of Thailand, rolled ice cream is a quick and easy way to make ice cream without the need for any complicated, or expensive equipment.  The process of making rolled ice cream takes about two minutes. A flavoured milk-based liquid is poured onto an extremely cold metal plate (like Japanese teppanyaki), as the milk-based liquid freezes, it’s manipulated with little paddles, like kneading bread, and then spread out.  Once the ice cream evenly covers the plate, a spatula is pushed across it, turning strips of it into little ice cream rolls.

Arguably it’s the process of making rolled ice cream, rather than eating it, that has made it such a huge hit.  An internet sensation that the website Buzzfeed hyperbolically headlined “insane,” – the internet is teeming with images and videos that showcase how this new ice cream treat is made and served.

New York ice cream parlour ‘10 Below’ was one of the first to serve rolled ice cream in the USA. Serving up their now famous flavours: Smores Galore – milk chocolate and graham crackers and Cookie Monster – Oreo cookies, the parlour’s inventive flavours have been so successful that there’s often a 2-hour queue for a chance to try one.

In the UK, one of the first outlets to start selling rolled ice cream was ‘Pan-n-ice’, a street food stand at Camden Market. Pan-n-ice was set up by three men in their late twenties who discovered rolled ice cream while travelling together in Thailand.  On returning from Thailand their aim was to completely transform the way we see, serve and savour our frozen treats in the UK. The Camden market stall was so successful that they eventually opened a permanent stand at Westfield in Stratford.

Relatively easy to make and a big hit with customers looking for a new ice cream experience, rolled ice cream is a great option for foodservice operators looking to add something new to the menu over the summer. The quintessential summer treat on the go – ice cream, in both its traditional and new rolled format, needs a disposable food container to carry it.  Rolled ice cream is generally not served on top of a cone – but rather in a disposable cup, dish or container.

At Bunzl Catering Supplies, we deliver many disposable rPET (clear plastic with some recycled content) and paperboard containers suitable for serving rolled ice cream, along with disposable ice cream scoops, spoons and napkins that are essential add-ons for ice cream eating on the go.

UltraClear containers from our supplier DART Products Europe are made from PET materials, they allow the customer a 360-degree view of their ice cream treat – and they’re strong and durable too.  Available in sizes 8oz to 16oz, a ‘press&dress’ lid is available to serve toppings that can be added by the customer separately (to stop them from freezing).

For a paperboard option, the Eatwell paper food containers, from our supplier Huhtamaki, is a great choice. The Eatwell range is available in plain white, the popular and colourful ‘Enjoy’ range or bespoke printed with your own branding.  Eatwell containers come as combi-packs (containers and lids in one case) in 7 sizes – from 7oz to 24oz.


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