Innovate Blog
Exotic-flavoured sauces in demand!

Tuesday November 20, 2018

According to a survey conducted by sauce producer Mizkan, there is an increasing demand for ‘exotic’ sauces, with 89 per cent of the 1,000 people surveyed saying they would be “willing to try a new sauce if given the opportunity” – up 6 per cent on 2017.

Mizkan continue by saying that whilst the traditional British sauces (ketchup, mayonnaise and mustard) are still considered to be the most popular, customers are becoming more adventurous with their choice of flavours. Mizkan believe that the 5 sauces that are expected to be popular in 2019 are:

  • Sriracha – a Thai hot sauce made from a paste of chili peppers, distilled vinegar, garlic, sugar, and salt
  • Chimichurri – finely chopped parsley, oregano, garlic mixed with olive oil and red wine vinegar
  • Romesco – a mixture of roasted almonds, red pepper, olives and garlic
  • Bacon ketchup – a puree of roasted red pepper and crispy smoked bacon
  • Craft chili sauces – chili sauces made by smaller independent businesses

Jenny Tran, brand manager for Branston Foodservice, comments: “Sauces are becoming a huge staple for consumers when dining out, and in 2019 there will be a demand for new and exciting flavours. Operators should look to capitalise on this by utilising trends from around the globe. That said, it is still important for restaurants to be stocking more traditional sauces such as tomato ketchup and a broad variety will help to keep all consumers happy.”

As well as an increase in ‘exotic’ flavoured sauces there has also been a demand for free from sauces, particularly vegan and gluten free*. According to the Telegraph, free from sauces saw a 39 per cent increase in sales in the first half of 2018. They continued to say that the most popular free from sauces are vegenaise (vegan mayonnaise), vegan salad cream and gluten free barbeque sauce. As many sauces contain eggs (such a mayonnaise, hollandaise and bearnaise) and gluten it is important that you offer alternatives to customers who need to avoid these ingredients.

The reason why sauces are considered to be such a vital part of a customer’s meal is because they add flavour, moisture, and visual appeal. A sauce adds moisture to naturally lean foods (e.g., poultry or fish) or when using cooking techniques that tend to have a drying effect, such as grilling or frying. You will often see grilled foods served with a warm butter sauce to avoid the dish from going dry.

If your customers want to enjoy their sauce with their food delivery or on the go, then it is important to have a suitable packaging option that is both sturdy and leak-proof. One packaging option that is perfect for serving sauces on the go is the Soufflé plastic portion containers and lids from our supplier Dart Products Europe. The containers are available in translucent or black, and deliver quality performance for both dine in and on-the-go applications. The Soufflé portion containers and lids are also available in a wide variety of sizes to cater for different sauces, from bacon ketchup and béarnaise, to salsa and guacamole.

For more information on our range of sauce packaging options, get in touch with us today.

*Any allergen information should be displayed on the back of the product.

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