Innovate Blog
The rise of luxury take-away

Monday June 25, 2018

In the first half of 2018, we have seen an increase in the demand for luxury take-away food. Delivery service Deliveroo launched Deliveroo Editions, a service that allows consumers to order Michelin starred meals through the Deliveroo app, and Michelin starred chefs Andrew Wong and Paul Ainsworth are offering consumers the opportunity to have luxury meals delivered directly to their front door.

Data from Cardlytics, revealed that spending on food delivery has grown 17 per cent year-on-year, while the eating out sector only grew 3 per cent, compared to 9 per cent growth in Q1 2017.

Meal delivery has expanded from primarily a service for consumers at home, to delivering to individuals at their workplace and even corporate meal delivery – which according to Mintel an estimated 27 million of us use weekly.

The consumers appetite for take-away food is booming. But alongside kebabs, burgers and pizzas, many diners are looking for something more luxurious like lobster and frites, filet steak or ravioli filled with truffle and pule cheese (the world’s most expensive cheese made with Balkan donkey milk).

Recognising the demand for a more luxurious food delivery experience, Deliveroo launched Deliveroo Editions, which is an extension of the current Deliveroo app that allows consumers to order fine dining quality food directly to their door. Deliveroo Editions collaborates with Michelin starred chefs to create the ultimate home dining experience for Deliveroo customers. One particular Michelin starred chef that has joined Deliveroo Editions is Karam Sethi from the world famous Indian restaurant JKS.

Another delivery service that are offering consumers the opportunity to eat fine dining quality meals at home are GODO. GODO offer Central London-based consumers the opportunity to order an Italian meal. Through GODO you can order a selection of Italian dishes from Michelin starred Tommaso Arrigoni’s restaurant, dishes include: lamb ragu and  Penne rigate (which is a ribbed form of penne) with lobster. The food is delivered in bespoke bikes, which were created in Japan to keep food at a consistent temperature and served in  re-usable glass containers which ensure that the consumer receives the food the way it is supposed to be served.

Capital Economics recently revealed that the food delivery business is not just beneficial to the foodservice industry, but that it could also feed the UK economy by as much as £1.5bn by 2019 if the nation’s ravenous appetite for delivered food continues.

Not offering home delivery to your customers yet? You could be missing out on the chance to increase your profits. At Bunzl Catering Supplies we have a variety of packaging options to suit your needs. Whether you are after a leakproof container to hold pasta or a bagasse container to carry fillet steak. To find out more about our different types of food packaging visit our Food Packaging e-brochure.

If you would like any further information please contact Bunzl Catering Supplies today.