Innovate Blog
Rocketing salad sales and a surge in superfoods

Friday July 22, 2016

Over the last few years, operators have seen a shift in customer menu choices. With the surge in superfoods, many customers are buying healthy and filling items that are not only fresh and crunchy, but can also fit around their increasingly busy lifestyles. With a shift from sandwiches to salads, supermarket giant Tesco reported that sales of their leafy salads rocketed by nearly 300% in the last year.

Mintel have found that more than a third of Brits are willing to pay more for a healthy ‘highly nutritious foods’ and nearly 70 percent think dishes made with fresh ingredients are better for you. Research published in trade magazine the Grocer last year have also found that nearly 15% of Brits have cut baked goods out of their diet in favour of salads, sushi and other so-called healthier options.

High street chain Pret a Manger have found that health-conscious consumers are ditching their normal lunchtime sandwich in favour of super-food salads, leading to a surge in demand for ingredients such as avocados, with the chain revealing it had sliced up five million last year.

In response to the growing trend of more varied lunch options, Bunzl Catering Supplies in partnership with London Bio Packaging designed Graze Pots. Part of the ‘Revive’ recycled and recyclable food packaging, Graze Pots are a range of snack-sized pots that can accommodate an innovative topper for tasty combinations.

This week we have launched our fantastic Graze Pot Starter Kits that contain 200 pots – 100 medium (300ml) and 100 large (350ml) – 200 lids and 200 toppers, all at a promotional price of £29.99. Our Graze Pot Starter Kits are ideal for operators that are looking to bring new salad combinations onto their menus without having to commit to large volumes of packaging before gauging customer interest.

Graze Pot Starter Kit – 

Graze Pots are high clarity and made from 30% recycled PET content, with a rounded curve base for high aesthetic appeal. Easy to stack, the secure, recessed lid allows for label application and works in unison with our Opaque PET labels from exclusive brand Label 2 Go, which can be recycled along with the pots.Label 2 Go opaque labels

Graze Pots