Innovate Blog
Launching 2019 cracker collection with 13 new cracker designs.

Monday May 13, 2019

We are pleased to launch our 2019 Christmas range with a dedicated 5-page Christmas cracker collection that boasts thirteen brand new cracker designs. Building on our most popular cracker options from last year, the collection brings together forty-six crackers in a variety of colours, sizes and gift content.

In the 11” cracker range, new designs include Diamond Embossed red and green and Christmas Wishes silver and gold, both with gift content C, these crackers are great value and will suit a variety of casual dining environments. For customers looking for a more premium gift content the new 12” Winter Snowdrift cracker in silver and gold with gift content E, and the new 14” Frosted Berry in silver and gold with gift content H, are perfect for dressing festive tables in fine dining establishments.

Catering for children at Christmas dining events, a new 9” red and silver children’s cracker featuring  Santa and Reindeer is all set to delight younger customers. These crackers contain a gift content of assorted, fun paper puzzles, perfect for keeping the children happy while the adults catch up over Christmas dinner.

Customers will be wowed by the unique Kraft board Christmas crackers, a stylish and contemporary addition to the Christmas cracker collection. The Kraft reindeer cracker and glittered Merry Christmas Tree cracker are made from Kraft paperboard, a hugely popular material, loved by customers for its natural, rustic appearance and a perfect match for other popular Kraft foodservice items like cups, napkins and paper bags.

The silver cracker range boasts the unique option of a luxury cracker in a small 7” size.  Often associated with a budget offering, smaller crackers have generally been available in a red and green option with a standard gift content, but responding to market feedback, we offer a small, silver cracker with a luxury feel and a premium but compact gift content.

The Christmas cracker collection is a fantastic way to launch Christmas, allowing our customers an early glimpse of the best cracker collection in the marketplace, so you can start to plan early for your busiest season.

View the 2019 Christmas cracker collection here.

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