Innovate Blog
Why Have Cotton When You Can Have Silk?

Friday June 5, 2015

Galaxy is the most successful confectionery brand of the last ten years & it’s the nation’s love of Galaxy which has seen Galaxy Hot Chocolate continue to outperform the market in retail sales.

Out of Home, independent research has shown how important branded hot chocolate is to impulse purchasing. In a study conducted across 100 chocolate drinkers, 60% stated they would be more likely to purchase hot chocolate when a brand was on offer whilst 8 out of 10 are willing to pay more for a branded option.

Galaxy Hot Chocolate utilises real Galaxy chocolate in every cup- providing the same silky smooth creaminess so well associated with the brand.

Available in single serve sticks, 1KG composite and pouch pack format for automated beverage system application, Galaxy provides a range for all foodservice applications.

Galaxy single serve sticks are the perfect choice for hotels, bars & restaurants. Available in both 50x and 100x case sizing- our simple add water and stir formulation provides the perfect quick and easy on the go branded chocolate offering.

For catering environments, Galaxy Instant 1KG with reseal lid provides an ideal back of house solution, whilst Galaxy Vending as a 750g pouch pauloffers a formulation designed to work harmoniously with modern day automatic machines, micro granulated for optimum flow, less clogging & improved dissolvability and in a resealable pouch for worry free ‘half bag storage’.

With brand advertising of £13 million across 2015, Galaxy will continue to resonate in the minds of consumers and grow as a brand. Now is the ideal time to stock Galaxy Hot Chocolate.