Innovate Blog
Christmas and New Year brochure 2021

Friday July 23, 2021

Bunzl Catering Supplies has launched its 2021 Christmas and New Year brochure showcasing a recyclable cracker collection with reusable wooden novelty content and an innovative eCracker.

The 30-page Christmas brochure boasts 8 new cracker designs, all made from recyclable board and containing wooden content designed for up-cycling. All crackers in the range can be teamed with an essential range of plain and festive-design tableware, as well as the novelties and accessories customers enjoy in the festive season – from Santa hats and balloons to streamers and confetti.

In line with its Sustainable Future programme, Bunzl Catering Supplies has introduced a range of board crackers (without foil or glitter) designed to be recyclable when placed into a mixed recyclables bin without a tie or novelty content.  Additionally, the novelty content for all new crackers in 2021 are manufactured from wood in the shape of attractive Christmas tree novelty. Once the cracker has been pulled, customers are invited to thread the cracker ties through the wooden novelties to make up-cycled and reusable Christmas tree decorations that can be used again each year – reducing waste.

Justin Turquet, Head of Sustainability for Bunzl Catering Supplies comments: “Working with our supply chain to reduce unnecessary waste in the hospitality industry is an important part of our market-leading Sustainable Future programme, so we are delighted to launch a new collection of recyclable crackers that contain all-wooden novelty content that can be up-cycled and reused again.”

The 2021 collection includes an exciting new eCracker that provides an innovative alternative to the traditional cracker post Covid-19. The Spirit of Christmas eCracker, which can also be used as a sealable cutlery envelope, displays a QR code that links to a web app, allowing customers to ‘virtually’ pull their Christmas cracker and enjoy festive jokes, a Christmas quiz and to share seasonal selfies without the risk of hand contamination. Additionally, customers are able to donate via the web app to international charity Shelter, an organisation that defends the right to a safe home, working to end the devastating impact the housing emergency has on people and its communities.

Matt Johnson, Managing Director for Bunzl Catering & Hospitality Division comments: “For many operators, this festive season will see customers returning to a hospitality environment for the first time since Covid-19 restrictions were put in place. As such, we are making planning for the festive season easy by supplying a complete range of party supplies all in one collection, as well as introducing an innovative eCracker to reduce the risk of hand contamination. Our aim is to give hospitality operators more time to focus on reopening safely and hygienically – ensuring customers can catch up with friends and family at Christmas and New Year with confidence.”

To view the full range in the Christmas and New Year 2021 brochure please click here.