Tork’s SmartOne campaign highlights the washroom superhero for hygiene, efficiency and cost control

The Tork SmartOne toilet paper system is being championed as the original washroom superhero, with a campaign that spotlights its long-standing performance in busy washroom environments. Supplied to the catering and hospitality sector by Bunzl Catering Supplies, the system is designed to help facilities teams balance hygiene, maintenance efficiency and cost control, and has remained a popular choice for high-demand settings over the past 20 years.

Among the key benefits of SmartOne is its one-at-a-time dispensing design, which can reduce toilet tissue consumption by up to 40% compared with traditional jumbo dispensers. The system can also serve more than 360 guests between refills, helping to reduce runouts and save cleaning staff valuable time. Its rapid-disintegration, single-sheet format is also designed to help reduce pipe blockages, supporting smoother washroom operation in demanding environments.

Hygiene is another major focus of the campaign. The centre-pull design allows users to touch only the tissue they take, while the enclosed dispenser design helps protect the roll inside from contamination. For cleaning teams, SmartOne is also designed with maintenance simplicity in mind, including compatibility with Tork Vision Cleaning, which helps staff identify when dispensers need refilling, and Tork EasyHandling packaging, which makes products easier to carry and replenish.

SmartOne also supports sustainability goals, with EU Ecolabel certified refills and reduced paper consumption contributing to lower packaging waste. The dispensers are produced using certified renewable electricity, adding to the product’s environmental credentials. Available in formats for low, medium and high-traffic washrooms, the SmartOne range is suited to a variety of environments including education, healthcare and other facilities where hygiene, accessibility and cost management are all priorities.

By positioning SmartOne as the original washroom superhero, Tork’s latest campaign underlines the importance of smart, dependable washroom solutions that deliver tangible operational benefits. Supplied by Bunzl Catering Supplies to the catering and hospitality sector, SmartOne Toilet Tissue forms part of a market-leading offering in sustainable and efficient hygiene solutions, helping customers improve standards, reduce waste and keep control of costs.

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