TableSMART® unveils refreshed brand and updated napkin range – now made from 100% recycled material

TableSMART® has unveiled a refreshed brand identity for 2026, including a new logo and updated look, alongside an enhanced napkin range that is now predominantly made from 100% recycled material.

The brand refresh marks a new chapter for TableSMART®, reinforcing its focus on practical, high-performing catering solutions while strengthening its sustainability credentials. As part of this update, the TableSMART® napkin range has been reviewed and improved, making it easier for operators to make more responsible choices without compromising on quality or guest experience.

By switching to 100% recycled napkins, the updated TableSMART® range helps save 359 tonnes of virgin material every year – the equivalent of three blue whales – delivering a significant environmental benefit through a simple everyday product change.

A refreshed range to match the refreshed brand
The updated TableSMART® portfolio includes a wide selection of cocktail, lunch and dinner napkins, available in 1 ply, 2 ply and 3 ply options, designed to suit a broad range of hospitality environments and service styles.

• Cocktail napkins for drinks, bars and canapés
• Lunch napkins for practical, fast-paced service
• Dinner napkins for enhanced durability, absorbency and a more premium feel

Folded dispenser napkins are also available within the refreshed range, supporting improved hygiene and allowing guests to take one napkin at a time. This helps reduce unnecessary usage, cut down on waste and improve cost efficiency while aligning with sustainability goals.

Performance, presentation and sustainability combined
The updated range includes 2 ply and 3 ply dinner napkins that deliver increased strength and absorbency for higher-end dining settings. Airlaid napkins remain available for venues seeking a linen-like appearance and premium performance without the need for laundering, offering softness, durability and excellent absorbency.

All TableSMART® napkins are 100% recycled, with the exception of black napkins and Airlaid napkins.

A smarter look for a smarter choice
With a new brand identity, new logo and an updated product range, TableSMART® continues to support catering professionals with solutions that balance performance, presentation and sustainability. The refreshed range makes it easier than ever for operators to make a positive environmental impact through everyday essentials.

For more information about the TableSMART® 100% recycled napkin range please contact us – or click here.