Innovate Blog

Gen-Label Online

Food packaging labelling solution

Online labelling solution

From October 2021, new legislation, which applies to England, Wales and Northern Ireland, will mandate full ingredient and allergen labelling on foods which are pre-packed for direct sale. This legislation will be legally enforced under Natasha’s Law.

Bunzl Catering Supplies can help businesses to fully comply with this new labelling requirement through its Gen-Label Online software solution. The specialist software allows you to build and maintain lists of ingredients including specific allergens and then simply print them off onto pre-formatted blank labels using a standard PC and laser-jet printer.

Accessed via a secure web portal, Gen-Label Online is quick and simple to use. It manages all of your labelling requirements from product descriptions, ingredients and bar codes to allergen and nutritional information, including the government’s front of pack traffic light system. Instantly updateable, Gen-Label Online enables you to amend labels and comply with changes in food labelling legislation with ease.

It really is that simple. All the software is hosted via a cloud-based application and users can be set-up with login details within a matter of minutes.

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Natasha's Law

In July 2016 Natasha Ednan-Laperouse suffered a fatal allergic reaction at just 15-years-old after eating an olive, artichoke and tapenade baguette purchased in Heathrow Airport. Natasha had a sesame allergy and wasn’t aware that sesame seeds had been pre-baked into the product's bread.

Following this tragic accident, Natasha’s family passionately campaigned for increased transparency  around UK food labelling requirements. The result of this campaigning is the why the UK Food Information Amendment, which will provide robust legal guidelines for all businesses that prepare and serve food in England, is known as Natasha’s Law.

According to the new law, PPDS (Prepacked for Direct Sale) food will have to clearly display the following information on the packaging:

  • Name of the food.
  • Full ingredients list, with allergenic ingredients emphasised (for example in bold, italics or a different colour).

These changes will apply to businesses in England, Wales and Northern Ireland. Similar changes are expected to be introduced in Scotland by Food Standards Scotland. It is estimated that almost 1 in 5 people in the UK suffer from an allergy.

NARF – Natasha Allergy Research Foundation

Natasha’s family also set-up the Natasha Allergy Research Federation - NARF. The Federation’s aim is to prevent and end allergic disease and also to bring about positive change by focusing on law and policies, medical research and educating and raising allergy awareness.

Gen-Label is proud to be an official sponsor of NARF.

Gen-Label food labelling solutions

Gen-Label Online is part of our Gen-Label brand which is a complete one-stop-solution for all your food labelling requirements.

From eye-catching food packaging labels designed to comply with all the latest allergen legislation through to food safety compliant labels for use in kitchens, Gen-Label can supply everything you need. Whether you require bespoke labels supported by a full in-house design service or the convenience of simply using our wide range of off-the-shelf options, Gen-Label is the simple answer to all your labelling needs.

Check-out our new website at

For further information about any of the products or services available from Gen-Label please contact:

Alan Bryson – Head of Gen-Label

M: 07551 150999
T: 0208 443 9120