In July 2016 Natasha Ednan-Laperouse suffered a fatal allergic reaction at just 15-years-old after eating an olive, artichoke and tapenade baguette purchased in Heathrow Airport. Natasha had a sesame allergy and wasn’t aware that sesame seeds had been pre-baked into the product's bread.
Following this tragic accident, Natasha’s family passionately campaigned for increased transparency around UK food labelling requirements. The result of this campaigning is the why the UK Food Information Amendment, which will provide robust legal guidelines for all businesses that prepare and serve food in England, is known as Natasha’s Law.
According to the new law, PPDS (Prepacked for Direct Sale) food will have to clearly display the following information on the packaging:
- Name of the food.
- Full ingredients list, with allergenic ingredients emphasised (for example in bold, italics or a different colour).
These changes will apply to businesses in England, Wales and Northern Ireland. Similar changes are expected to be introduced in Scotland by Food Standards Scotland. It is estimated that almost 1 in 5 people in the UK suffer from an allergy.
NARF – Natasha Allergy Research Foundation
Natasha’s family also set-up the Natasha Allergy Research Federation - NARF. The Federation’s aim is to prevent and end allergic disease and also to bring about positive change by focusing on law and policies, medical research and educating and raising allergy awareness.
Gen-Label is proud to be an official sponsor of NARF.