Innovate Blog

Account Management

Managing your account


We believe that personal relationships drive excellent customer service, which is why we have a dedicated sales contact for all our customer accounts, both regional and national. Experts in non-food consumables, our telesales teams, call centre personnel, area sales managers and national account managers, oversee your whole service experience – from initial sales enquiry and point of order, to tailored business plans and event management.

Our regional customers


Our regional telesales team (based in Cumbernauld, Scotland) provides customers with a first point of contact for placing orders and general enquiries.

Regional Sales Managers (RAMs) are aligned to regional operating branches and provide outstanding customer service.

Our national customers

Our strong and flexible approach to national account management delivers working solutions tailored to individual national account customers. Ensuring customers are given support that’s tailored to their business, the national account teams work with customers in a consultative style to create working strategies and solutions.

Sector specific National Account Managers (NAMs), and their teams, offer specialist product category advice and regular information on new products to the market. They work closely with customers to manage new openings and events and help customers with brand development.

Two national account call centres (based in the south for hotels, pubs, restaurants and leisure and in the north for contract catering) are the customer’s first point of contact for placing orders and general enquiries.