Innovate Blog
Printed food bag
Bespoke printed bags: an effective advertising tool

Wednesday December 9, 2015

Printing on your own products is one of the cheapest forms of advertisement, and it has often been said that ‘visibility is the key to success’.

Printed paper bags are low cost and effective as they allow businesses to reach a huge potential customer base. Many outlets are located next to large offices or businesses with high staff numbers, which means printed branding is constantly exposed to a large audience, allowing you to communicate with existing and potential customers

Smith Anderson printed paper carrier bags

The product within the bag can be used for advertising, whilst also giving potential customers the information they need to contact you. It can be something as simple as your logo and contact information or as creative as an advert or imagery.

Branded products are considered better quality than unbranded – Branded products will let your customers know that the product is of the good quality that is expected of your brand and will allow you to stand out against your competitors.

Carrier bags are an essential part of any business with products to sell – both in terms of practicality and, if you buy printed carrier bags, as an advertising tool for your company.Print your logo here - Bunzl

At Bunzl Catering Supplies, we offer a bespoke printing service on many of our products. Take a look through our Tableware, Disposables and Food Packaging e-brochures and keep an eye out for the ‘Print Your Logo Here’ icon.

Do you use custom printed packaging? Let us know your thoughts in the comment box below.